Over the past decade, Ali has taken her passion for education and all things “hair”, from behind the chair into salons across North America. She joined the KEVIN.MURPHY team in 2009, beginning and quickly growing to become a STYLE.MASTER for the brand. Most recently, Ali has taken her talents abroad and represented KEVIN.MURPHY on stage for a styling show in Taiwan. During her time with the brand, she has also shot alongside Kevin Murphy and the team for Tribute, LAUNCHPAD, Salon News Asia and CULTURE magazine. She has been a part of creative teams at New York Fashion Week and Melbourne Spring Fashion Week. Ali believes that Hairdressers have the unique opportunity to grow within their craft by pursuing new avenues of inspiration. She says, “From the client experience to the backstage vibe of New York Fashion week, I find myself in awe of the endless opportunities available in this industry that continually feeds my passion”.
With a genuine ability to connect with her audience, Ali has found joy in sharing her talents with countless stylists throughout the country and knows that this is what she was meant to do. “I have always said, ‘if you love your job, you will never work a day in your life…’ I am now able to live within that mindset.”